Beauty products, baby supply top online sales in Indonesia

Google reported on Thursday that customers preferred online marketplaces such as Lazada, Tokopedia, Bukalapak, Elevenia and Blibli to browse and buy beauty and baby products. However, there have been no details provided on the figure.
“Most online shoppers are women and mothers. That is why our highest-selling items are [baby and beauty] products,” Blibli.com chief executive officer Kusumo Martanto said during a discussion at Google Indonesia headquarters.
Tokopedia CEO William Tanuwijaya confirmed Kusumo’s view, adding that there were a lot of baby-product vendors on Tokopedia as well.
Aside from beauty and baby products, most shoppers browse and buy gadgets and accessories, as well as apparel.
In addition, Google shows mobile application platforms are essential for businesses to grow. Google data show that 71 per cent of smartphone users in Indonesia use an app to browse and shop.
“As many as 92 per cent of online shoppers said they would buy products if the mobile application helped them find items easily,” Google Indonesia industry head Henky Prihatna said.