When three well-known mavericks of fashion join forces to open a clothing shop, you expect something completely unorthodox - more of the wild creations seen on catwalks than outfits you'd be able to wear yourself.
That expectation evaporates, though, as soon as you enter Mathematics on the third floor of Siam Centre. This is where photographer Pansiri Siriwetchapan, Lips magazine art director Jirawat Sriluansoi and Dudesweet party-organising firm founder Pongsuang Kunprasop cater to the masses.
What they offer is jewellery, T-shirts, pants, scarves, shoes, bags and sunglasses from a dozen of so Thai brands. Among the contributors are Rabbit Habit, Do Not Destroy, Linda, Shake, Mob Calling, Rattazart, Ragamuffin and 10/10.
Most of the items could be called street wear, but they all have a nice creative twist.
"Each of the brands has a unique character but all of the merchandise can go well together," says marketing director Phansak Kittimasataporn. "The street wear is designed for fun-loving people. People these days don't stick with a particular brand - they love to have variety and creative choices."
Pansiri set his camera aside to produce another line of accessories for his label Missile - earrings, necklaces, bracelets, cuffs and rings - with unfamiliar shapes formed in rope, rubber, silver and brass.
Everything is fun and clever, and you can swap some of the component parts around to vary the look, like his ring with interchangeable rubber heads in different colours, and earrings that resemble eyeglass frames with different-coloured lenses.
Pansiri has a ring that fits around two fingers and is inscribed with the word "Rich". Or how about his pendant that looks like a real heart resting on your chest?
Missile's inspirations come from movies and music. One previous collection evoked the rock band Manic Street Preachers and another drew on the cult films of Giorgio Moroder and Stanley Kubrick.
This time Pansiri has homed in on the hit song "Sai Lor Fah" by sibling Thai rockers Asanee and Wasan Chotikul for a lightning motif.
Jirawat's brand is Light Shadow Dark, and Pongsuang has the label Nite Shift. These two put cutting-edge graphics on T-shirts.
You can also find funky sunglasses by Wolfkind_Museum, stylish bracelets by Anti Utopia, T-shirts by Kon Rath and leather bags by Secret Weapon, the brand owned by actress Cris Horwang.
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Mathematics is on the third floor of the Siam Centre and open daily from 10am to 9pm. Call (02) 658 1718.
1.Mathematics offers fashionable items from a dozen Thai designers.
2.The sterlingsilver choker (Bt5,850) and bracelet (Bt2,250) with a lightning bolt owe a debt to Asanee and Wasan Chotikul's hit song.
3.The necklace with pendant costs Bt3,250, the one with the locket Bt4,850. The silver 'Never Die' ring is Bt2,600 and the brass ring, silverplated, is Bt1,250.
4.Wild sunglasses by Wolfkind_Museum are sold for Bt8,950.
5.Secret Weapon's leather iPad cases cost Bt2,350.
6.Light Shadow Dark has a Tshirt for Bt1,290 and a scarf for Bt999.
7.Kon Rath's cotton Tshirt is yours for Bt1,590.
8.This short-sleeved shirt (Bt3,400) and pants (Bt3,900) with a vinyl look come from 10/10.
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