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The chic and energetic Lacoste Live arrives in Bangkok
After successful launches in North America and Europe, French brand Lacoste celebrates its new edgy look by introducing Bangkok fashionistas to Lacoste Live at a cool party hosted by ICC International at Sonic on Ekamai.
The arrival of the new brand was toasted by an exuberant crowd of young celebrities, singers, artists, actors and actresses, among them Tony Rakkean, Kerati Mahapruekpong, Arak Amornsupsiri, Wannaros Sontichai, Pimlert Baiyoke, Kit Benjarongkakul and Soras Amatyakul. Guest artist and international graphic designer, Rakit Kuanhavej, created a special work dedicated to Lacoste Live.
Frank Cancelloni, the brand’s manager for Asia-Pacific, says that Lacoste Live aims to bring a fresh attitude to street wear. The style is a young and cool combination of Lacoste original and street art. Lacoste Live targets the age group of 18 to 24 year olds and buys into vintage, shaking up polos, jeans and track jackets with slimmer and younger fits.
The complete product line, which features menswear, women’s wear, footwear, bags and accessories is now available at Lacoste boutiques in Siam Center and Siam Square. Friend it at Facebook/ lacostelive.
