TrueVisions starts sports countdown
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TrueVisions yesterday unveiled a strong line-up of sports programming in the run-up to the season ahead, with a campaign launched by TV star Teeradetch Methawarayuth, who paired up with top badminton player Saralee Thoungthongkam for an exhibition game ag
As part of its “Countdown to an All-HD Sports Season”, TrueVisions is offering every new subscriber to its Super Sport package free viewing from now until August 17, and promises coverage of the largest number of live matches in the history of Thai cable television.
Broadcasts of pre-season tours of the world’s leading football clubs will be followed by coverage of the new seasons in the Spanish La Liga, Uefa Champions League, Europa League, and other world-class tournaments.
And as part of its “TrueVisions Cheer Thai”, the firm is promising the most extensive live coverage ever of Thai athletes in international competition.
“Our ‘Countdown to an All-HD Sports Season’ campaign aims to promote the quality and diversity of TrueVisions’ sports content and reinforce our King of Sports platform by committing us to the largest number of live sports and high definition broadcasts in the industry,” said Anat Mekpaiboonvatana, managing director of the TrueVisions group.
The campaign, costing Bt30 million, aims to boost subscriptions by sports fans as well as to promote TrueVisions’ new sports line-up across all media. The 30-day countdown comes with an infectious jingle, aiming to spread sports fever before the new season begins.
