Guys with style

Men Intrend at Siam Paragon Department Store is setting out to redefine men’s fashion by showcasing exclusive brands in seven zones, each of them responding to a different style. Chairoj Sridecharinkul, group general manager for merchandising of The Mall Group, recently introduced the new concept with the event “Gentlemen with a Twist: A Whole New Perspective of Men’s Store”.

“Men’s fashion today is very diverse, ranging from casual American through European luxury to fun and funky Asian trends. Thai men enjoy all of these styles, and the result is that the men’s fashion industry here in Thailand has grown significantly over the years, with guys showing more interest in fashion than ever before. Each zone represents its distinct style, making it easier for our customers to zoom in on their fashion needs,” Chairoj explains.

The launch featured seven celebrities, each of them presenting the zone that best corresponded to his particular lifestyle. The luxury zone was represented by “The Natural Born Lady Killer” Saharat Sangkapreecha, the Contemp Men Zone was represented by “The Entrepreneur” Jakkrit Benedetti and the Thai Designer zone was by “Uncompromising Player” Pupaa Techanarong. The Casual zone meanwhile was represented by “The Whiz” Thanadol Ittirawiwong, the Denim Zone by “The Curator of Hype” Diloklarp Junthachotibutr, The Business zone by Chamanan Wanwinwet, while “The Craftsman” Sakwut Wisesmanee wrapped it all up for the Men’s Accessories zone. 

The seven representatives also took to the stage to talk about men’s fashion and their styles. Actress Davika Hoorne and celebrities Dan Hetrakul, Nattakrit Thewphaingarm, Supakrit Mahadumrongkul and Polpat Asavaprapa also answered present along with Achara Umpujh, senior executive vice president of The Mall Group. The night wrapped with a mini concert by Saharat “Kong” Sangkapreecha and Jirayu “Jo” Wattanasin of Nuvo and their familiar songs invoked loud cheers from the audience.