Mac covers the bases with Mineralize

If you like your makeup light, natural and nourishing, Mac Cosmetics has just the range of product for you. The extended Mac Mineralize franchise line – a complete artillery of eye shadow, mascara, skin finish, foundation and concealer, as well as lip colours and blushes – is created to naturally cover imperfections, enhance skin tones and nourish the skin at the same time. 

And it’s most suitable for Asian skin.

“Mineralize is an entire collection of exquisite product forms in which, whether baked, loose or fluid, the impact of the minerals is easily apparent,” a Mac representative told us at a workshop during the collection’s unveiling last month. 

“Look for smooth application, high-comfort wear, ultra-sheer finishes, overall luminosity and an enhanced sense of ‘flawless’. This perfection derives from our use of a rich, 77-mineral complex that helps nourish the skin.”

The artisan-style manufacturing technique involves hand-processing and 24-hour baking on terracotta tiles, resulting in pure colour without all the fillers, as well as flawless, smooth skin adhesion, extremely comfortable wear and stunning, professional-looking results with little effort.

Mac Mineralize expands its colour selection to cover anything from casual daywear and sophisticated formal looks to evening extravaganza. Each shade is classy and goes well with a tan and yellow undertone. The product is light to wear, even when layered, allowing you to play around with the colours and textures and create your own unique style. 

Mac also named Sanit Inta-asaa last month as a “Mac National Artist”. With 15 years’ experience as a makeup artist who’s worked backstage at both local and overseas fashion weeks, Sanit appeared at the product launch to share professional tips that can be easily applied to everyday use. 

“The trend now is harmony in colour,” he said. “Before that was bright lip colours on a plain face, or dark smoky eyes contrasting with pale, nude lips. But now everything goes together, in natural, warming and minimal ways. 

“Also, the colour scheme this season is inspired by the spring, so it’s light, cheerful and youthful – like a rosebud about to bloom. Always start your makeup with moisturiser and sunscreen, then match the foundation and concealer based on the power you use. The rest is up to you. 

“Have fun with the vast variety of colours Mac has to offer. The best colours are the ones that make you feel beautiful and happy!” 

 

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You can shop online at www.MacCosmetics.co.th.