Sparkling for summer
Danish jewellery brand Pandora recently launched its spring and summer 2017 collection based on a “Do” campaign that inspires women to be confident and true to themselves.
The collection was presented through meaningful stories at a recent fashion showcase. Beauty queen, Chalita “Namtan” Suansane, Miss Universe Thailand 2016, wore “Do Bold” to symbolise her vibrant and energetic self with Radiant Droplets Charms in various colours accompanied by colourful bracelets with matching rings. “Do Enchanted” by Nuttacha “Yoghurt” Boonprachom represented the purity love through a classic knot symbol while Kanyawee Songmuang’s “Do Dream” Disney collection celebrated the 25th anniversary of “Beauty and The Beast”. Actress Khemanit “Pancake” Jamikorn closed out the show with “Do Bloom – Floral Rose”, the highlight of the collection featuring the colourful floral Pandora Rose and Dazzling Daisies symbolising the good things in life.
Speaking at the launch, Tanapong Chirapanidchakul, chief executive of Pandora distributor Tanachira Group, noted that the “Do” campaign was a global and multifaceted attempt to inspire strength and determination in women to be honest about who they are and what life means to them.
