Crystals on the road
The Swarovski Remix Collection Fashion Truck, Asia’s first-ever crystallized vehicle is now in Bangkok, setting out to dazzle the crowd at Central World, Arena 10, Sathorn Square, the United Center building, and ABAC University.
The Swarovski truck travels to popular locations to help fashionable ladies explore and embrace the many facets of their personality with the new Remix collection.
The truck is decked out with Swarovski micro crystals made from 30 metres of Swarovski Crystal Fabric, an eye-catching and innovative material consisting of a carrier fabric completely covered by millions of tiny cut and round crystals. The truck perfectly encapsulates Swarovski’s dedication to bringing fashion-forward and exciting activities to the Thai fans.
The crystallized open vehicle is equipped with styling corners so you can express your style instantly. Whether you're a rocker at heart or femme romantic, timeless woman or ultra-glam fashionista, everyone can make their everyday sparkle with a simple click. All four looks are presented by Karlie Kloss, Swarovski’s brand ambassador, to provide inspiration to the modern woman and creating on-trend and limitless looks.
Praya Lundberg, Thailand’s Friend of Swarovski, visited the truck during the launch and confirms that Swarovski knows how to perfectly embody what it means to be a modern and multi-faceted woman. “These accessories are great ways to help women elevate their everyday look with versatile pieces. The new Swarovski Remix collection allows women to embrace their personal style in unlimited ways and shine a little bit brighter, no matter what the occasion is,” she says.
Other fringe activities travelling along with truck are styling corners, crystal tattoos, a photo booth, crystal manicures and DJ booth. Each brilliant Remix strand retails at Bt3,490 and the Remix Collection is now available in every Swarovski boutique.
