Ikea looking for talented young toy creators

SATURDAY, OCTOBER 21, 2017
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Ikea, the home-furnishings retailer from Sweden, is inviting entries for the fourth in its popular Soft Toy drawing competitions.

The competition offers Smales – as the members of its kids’ club are known – as well as the children of Ikea Family members, the opportunity to express their creativity by designing soft toys based on their own fun ideas.
The retailer will then select 10 winning designs from around the world to create a Sagoskatt soft toy that will be sold starting late next year at every Ikea store. 
Judges from Ikea will consider submissions based on fresh ideas not previously seen elsewhere. They must come from the imagination, inspiration and perspective of kids and demonstrate the possibility of being produced as soft toys. 
Smales and children of Ikea family members age 12 and under can also join the Soft Toy Drawing Competition from November 3 to 19 at the front of the Ikea store at Mega Bangna. The selection of winners to represent Thailand will be announced on December 6.