A training in luxury
Dorchester Collection kicks off 2018 with the launch of the first Dorchester Collection Academy, overseen by newly appointed Beth Aarons as global director.
Through engaging programmes for a single client or group, the academy will focus on training participants to understand the essence of delivering the ultimate service experience to their customers. After two years as area director of human resources for Dorchester Collection’s UK properties, Aarons is considered perfect for this new role.
She brings with her more than 25 years in training, operational and HR experience, having worked across a number of fivestar hotels and leisure companies.
“I am thrilled to be part of Dorchester Collection’s new enterprise, delivering the group’s renowned expertise and helping respected professionals and brands to develop their potential within the luxury market,” Aarons told the media.
Commenting on this initiative, Christopher Cowdray, chief executive officer of Dorchester Collection, said: “Dorchester Collection hotels are icons in their own right, with a worldwide reputation for offering the best and most soughtafter experiences and unparalleled standards of service. I am delighted to be able to share our knowledge of customer engagement as a luxury leader, supporting greater recognition and service personalisation.”
With a wealth of expertise in the luxury market, speakers from Dorchester Collection will also offer their extensive insight, experience and knowledge through events, coaching, and experiential training. Dorchester Collection Academy will provide stateoftheart training facilities in Mayfair, stylish and customisable rooms and pre and post course access to ongoing learning support.
