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Man U gets together with Marriott

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Marriott International and Manchester United have announced a multiyear marketing partnership, giving the 120 million members of the Marriott Bonvoy travel programme exclusive opportunities for once-in-a-lifetime Manchester United football experiences including the chance to become the club’s Stadium Announcer or Kit Manager for the day.

The new partnership launches with a film that features familiar faces from the Manchester United first team and team management, bringing these magical moments to life.
Marriott Bonvoy is the new travel programme replacing Marriott Rewards, The RitzCarlton Rewards and Starwood Preferred Guest (SPG) starting last month. Comprised of a portfolio of 30 hotel brands, members can earn and redeem points for hotel stays and accelerate the points they earn with cobranded credit cards from Chase and American Express. 
“We look forward to creating some unforgettable moments for Marriott Bonvoy members, inspired by the thrill and excitement that only Manchester United can create for fans around the world,” said Manchester United Group managing director Richard Arnold.
Marriott Bonvoy Moments enables members to redeem points to purchase any of 8,000 lifestyle, entertainment, sport, culinary and more experiences globally. For Exclusive Manchester United Moments, members can bid points to get unforgettable experiences.
The “Stadium Announcer” experience” allows members to go behind the scenes at the iconic ‘Theatre of Dreams,’ shadowing the stadium announcer with their prematch preparations. Prior to the game, the member and a guest will soak up the atmosphere pitch side, before enjoying VIP hospitality, including match tickets and a meet and greet with a former player.
The “Welcome the Team on arrival at Old Trafford” experience will take guests at Old Trafford on matchday to meet a Manchester United legend before making their way to the player’s tunnel to be in prime position to welcome the team as they step off the coach and head into the dressing room to prepare for the game.
For the “Kit Manager” experience, members will be able to add a final finesse to the home dressing room at Old Trafford pregame as they shadow the first team Kit Manager. The member and a guest will help prepare the match kit ahead of the players’ arrival before heading pitchside to be met by a Manchester United Legend. After the hard work is done, the member will be able to sit back and relax whilst enjoying pre and postmatch VIP hospitality.
“Meet the Legends in Guangzhou, China” is the first of several events in Asia Pacific being held as part of the marketing partnership. The winning members can enjoy attending the #ILOVEUNITED live match screening of Manchester United vs Southampton on March 2 with prematch onstage entertainment. Additionally, members can bid for a chance to enjoy a curated dinner at W Guangzhou and arrive in style at the viewing party.  At the hotel, selected members will have the onceinalifetime experience to meet with a Manchester United legend. 
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Published : February 27, 2019