Mr. Piti Bhirom Bhakdi, CEO of Food Factors Co., Ltd., revealed that the overall sauce and seasoning market is filled with potential and growth. Looking back at the past year, the market valued at 41.8 billion, but with an average 4.3% growth, the company has decided to research and develop new products for this market to suit consumer needs and build a complete product portfolio. "Kitchen Thai" is an entirely new brand under the sauce and seasoning category with three products for initial market launch, soy sauce, seasoning sauce, and oyster sauce with vitamins added for health-conscious consumers.
Ms. Nobklao Trakoolpan, Group Managing Director of Food Factors Co.,Ltd., revealed that the "Kitchen Thai" products are all made from quality, clean, and safe ingredients, manufactured with certified standards. What makes our product stand out from others in the market is the addition of vitamin A, vitamin D, and vitamin B 12, which have many benefits to the body, such as sight enhancement, boosting the immune system, absorbing calcium, and improving the nervous system. All of our products are MSG-free, can be kept for an extended period, and made from soy sauce naturally fermented for 12months. We believe that these unique selling points will appeal to consumers who are health-conscious and want to make delicious food with more nutrients at a reasonable price.
Kitchen Thai's soy sauce, seasoning sauce, and oyster sauce will be sold as a 250 mm bottle at 45 Baht. In the early distribution phase, all products will be sold under the Trade Factor Company via Shopee, Lazada, JD Central, Facebook, and Line and will be available through modern trade in the future.
The overall sauce and seasoning market in 2020 valued at 41.8 billion Baht with an average 4.3% growth (Source: Euro Monitor International, 2020). The soy sauce is valued at 8.3 billion, accounting for 20% of the whole market with an average growth of 5.9% per year. The oyster sauce values at 3.9 billion Baht accounting for 9.45% of the total market with an average increase of 5.7% per year. Tomato sauce valued at 502 million Baht accounting for 1.2% of the whole market with an average growth of 3.2% per year. In comparison, chili sauce valued at 586 million Baht accounting for 1.4% with an average increase of 7% per year.
Published : May 28, 2021