Flushed with fashion

Floods, yes, but last week it was a case of “the show must go on” for the 13th Elle Fashion Week, during which 16

Thai clothing brands shrugged off rain storms to present their autumnwinter wares in front of CentralWorld.
Event director Kullawit Laosuksri and the models made sure that “Elle for Flood Relief” donation boxes were

circulated before every catwalk show and ended up raising Bt500,000 for the Red Cross over the six days.

DISAYA
Disaya Sorakraikitikul can always be counted on to kick things off with a bang, and this season it was a midnight

fantasy for a collection dubbed “Call of the Winter Moon”.
There were trompe l’oeil effects on chiffon ruffled collars and whimsical bows on blouses, jackets, dresses and

trousers. There were Guipure lace accordionpleats and fluttering heart embroidery on cocktail gowns. Sequins adorned

shimmering pastel velvet for striking molten glamour.
The wintry palette included midnight blue, lilac, mustard, pale pink and forest green. The outfits were accentuated with

charms – fairy logs, rose pigeons, night owls, stars and moons – made of pearlcapped enamel.

HOOK’S
Prapakas Ungsusing offered a “Trinity Maiden” collection that urged women to utilise their dual sweet and strong

character. We saw a metallic robot motif suggesting their more masculine side, but the models also wore wigs of

blonde, grey and mahogany.
The hues varied on chiffon cocktail and evening dresses, but there were also silk and synthetic fabrics, and some of the

clothes were trimmed with silver, gold and copper braids, the shoulders and backs elevated to create more volume.

W HOTELS
W Hotels Curated by Ek Thongprasert contrasted good versus bad – devils dressed as rock stars and haute couture

presented by angels. For the rockers there was leather in sophisticated silhouettes, paintedon tattoos, eagle wings and

black veils.
Then came the feminine “good girls”, though still a little devilish in the details. The 3D skull prints at least looked

cheerful on cocktail dresses in white and grey, alongside lace and pearl embroidery.
Ek is part of W Hotels’ global “next hot designer” programme.

27 FRIDAY
Chanachai Jareeyathana went “Digging for Love” with a tale of a man and woman seeking out their other sides on a

bridge lit with lanterns. To this end, models paraded in posh, classy outfits to which gems and gold clung, or at least

gold, silver and brown glitter.
Lace added femininity to kneelength, sleeveless black dresses. Men wore casual denims and flashy modern suits.

Anyone could tote an oversized militarylike bag or hat.

KAI
Somchai Kaewtong continues to transform traditional Thai prints for a wider global appeal, decorating cocktail dresses,

evening gowns, blouses matched to trousers and kneelength skirts. There were also overcoat jackets in very bright

pink, violet and orange. 
Above all, there was clever craftsmanship, with sequins embroidered in the form of flowers and a 3D plating technique.

The shoes he selected to match his outfits had needlelike heels.

KERATINOLOGY
Keratinology by Sanchai proffered womanly readytowear, but had many cocktail dresses and evening gowns. Grey

butterfly graphics were printed on a short, white cocktail dress, and other gowns had popout embroidered flowers and

golden strings inspired by unfurling orchids.
Jirat Sabpisarnkul used plating and origamistyle draping and screens classic lace prints on satin.

NAGARA
Fearless and fierce warriors from Mongolia, Tibet and China stormed the runway – and they weren’t all guys. Both

men and women glittered in beads and lace appliqu