Don't let your eyeballs go naked

This summer, spirits are high and heady in the carefree, masculine aesthetic that infuses Paul Smith’s women’s eyewear collection.
The sleek, dynamic lines trace a modern elegance around lens colours that pull the cool and simple look of the collection together. Guys get some Paul Smith pep for their peepers too, with a minimalist, classic style that draws inspiration from traditional workwear reinterpreted to create modern, elegant shapes. The palette is dominated by a single colour, navy blue. The shades aim for a unique and playful feel.
Kate Moss leant her eyes to present Vogue’s collection. The wide, round lines of the Vogue Eyewear shades modelled by Moss reflect a spirit of contemporary freshness and liveliness. The contrast between the broad shape of the injected-plastic fronts and the thin metal temples with engraved Vogue logo is enhanced by the slightly upswept contour of the front, which gives these contemporary sunglasses a touch of retro elegance. They come in a palette that uses opaline colours for the first time, from pink to classic black.
Vogue uses its fashion savvy to play with classic trends of the past, tweaking them with humour and originality. Their collection will appeal to women who like to use sunglasses to spice up everyday life with latest trends but are seeking those precious, classic refined details that have always been the brand’s hallmark.
The new spring-summer collection offers an interplay between femininity and irony that, today more than ever, suits the spirit of modern glamour. The soft wide shapes of this collection are enriched by easy, chic, fresh, sophisticated and feminine details, like the metal decorations inspired by nature and applied next to the hinge to evoke the contours of blades of dewy grass with a spray of glistening crystals. This collection includes models with user-friendly progressive power lenses, while 85 per cent of the sunglasses can be glazed with prescription lenses.
Burberry’s summer collection comes with a musical introduction.
Four of Britain’s finest music acts have joined hands to create a new track for the campaign. One Night Only, Life in Film, The Daydream Club and Marika Hackman bring the sound – and sight – of the British summer with a video in which all sport the new Burberry eyewear line. The styles encapsulate the spirit and energy of the brand, music and the carefree summer months in the UK.
The Burberry Eyewear Summer 2012 collection features ageless aviator eyewear styles for men and women, reflecting the laid-back attitude of the brand. Burberry uses ultra lightweight frames with thin metal temples and bridge featuring the Burberry logo. The iconic Burberry check is also on show along the insides of the temples. This is accented by tonal enamel detailing along the frame sides. The colour palette for guys is pale gold, matte black, nickel and dark nickel, while the gals get pale gold, nickel and dark silver.