<p>
	&nbsp;</p>
<div>
	Bangkok Dave&rsquo;s analysis of desert politics is spot-on &ndash; he truly does understand the lie of the land. No more the &ldquo;Land of Smiles&rdquo; since the coming of Thaksin in 2001. It&rsquo;s time for a more contemporary marketing ruse, one more appropriate to the nation&rsquo;s current &ldquo;rice dune&rdquo; era. How about &ldquo;Thai fabric-ation &ndash; smooth as sand&rdquo; or &ldquo;Thailand &ndash; an oasis of hanky panky&rdquo; or &ldquo;Dubai: Yi sip, yi sip&rdquo;?</div>
<div>
	John Shepherd</div>
<div>
	Bangkok</div>

Marketing motto should reflect reality

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<p>Jarupong is a reporter and translator specialising in technology and sustainability.</p>

<p>jarupong_kri@nationgroup.com</p>

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<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:18.0pt"><span style="line-height:107%">Nongluck is a senior economic journalist covering the macroeconomics, real estate, and corporate investment strategies driving growth across Thailand and Southeast Asia</span></span><span lang="TH" style="font-size:18.0pt"><span style="line-height:107%"><span style="font-family:&quot;Angsana New&quot;,serif">.</span></span></span></span></span></span></p>

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