Chevrolet campaign bids to find young talent
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With the World Cup tournament set to get underway, Chevrolet is getting into the football action by kicking off a nationwide search to find Thailand's best young players and send them on a football trip of their dreams.
The “Play for Dreams” campaign answers the question asked in Chevrolet’s new global football-themed campaign: “What Do You #PlayFor?” The campaign commemorates the first season of Chevrolet’s seven-year shirt sponsorship of Manchester United football club, and will eventually send five young Thai football players and 20 lucky Chevrolet customers to a Man-U match in England.
Manchester United is hugely popular in the region, claiming 330 million fans in Asia – half its world total – including 20 million fans in Thailand. Many Thai Man-U fans channel their enthusiasm for team by playing in football leagues and tournaments around the country.
“Thai football fans of all ages love playing the game, and dream of attending a big Premier League match. Chevrolet will make that dream come true,” said Marcos Purty, managing director of GM Thailand and Chevrolet Sales Thailand.
“When you think about it, Chevrolet and football is a perfect match. This great American brand and globally beloved game both celebrate the value of teamwork, share a strong can-do spirit and belief in boundless possibilities. Those values are important to Thais too, especially its young people, and that’s why we invite them to Play for Dreams,” Purty said.
From June 21 to July 26, Chevrolet and Zico Foundation, an association dedicated to using football as a development tool, will search Thailand’s 10 provinces for 20 children to attend a football academy in Bangkok, August 11-13.
The try-outs will test each fundamental football skills, such as passing, heading, dribbling, shooting and teamwork. Player fitness also will be tested by standard screening techniques, including slalom, jumping and portable wall exercises.
The kids who advance to the academy in Bangkok in August will receive further testing in football skills and teamwork by Zico association. Ultimately, Zico will select five finalists who will win a trip to England this October to attend the Manchester United match.
