A peek inside the dressing room
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Ladies can preview all the latest chick and sporty undies at the Lingerie Salon
THE LINGERIE SALON The Mall, the Emporium, Siam Paragon and EmQuartier has added allure with three “dressing-room styles”, part of a campaign called “Beauty Body Secret 2015 II” continuing today and tomorrow.
“We’ve transformed the store at Q’s Space on M Floor of EmQuartier into ladies’ dressing rooms,” explains Achara Umpujh, executive vice president of The Mall Group. “They can get up to date on the latest lingerie trends from leading brands like Triumph, Playboy, Guy Laroche, Wacoal and Sabina.
“The dressing rooms are designed to illustrate three different styles that enhance the figure and boost confidence, regardless of body shape.”
In the first dressing room, the style is “A Star is Born”, which will appeal most to women who pay close attention to the fine details in lingerie.
The fabrics are thin, light and glamorous, such as lace with ribbons and embroidery.
The second style is “Disco Queen”, all bright colours and vivid prints that sportier girls will love. The material is made for flexibility, comfort and ventilation, ideal for active women who enjoy showing off their physique during any activity.
“Diva Wonderland” has items that will enhance a woman’s figure as seen from any angle. These are true confidence-boosters, yet a little mystery is maintained to attract admiring eyes.
The campaign opened with a fashion show featuring top models and an electrifying appearance by Gene Kasidit.
Among the guests were Ascha Charoenrasameekiat, Tanathep and Dr Pichuda Dabbhadatta, Sakrankamol Uthaisri, Jindapa Boonyakorn, Tansita Kungvannarongkul and Tisana Choonhavan.
Among the savings on offer, buy two of the latest items and enjoy a discount of 10 or 20 per cent, three items for a 25-to-30-per-cent reduction, 30 per cent off swimwear, and up to 60 per cent on some selected items.
Spend at least Bt3,000 and you get a voucher for a 5ml bottle of Clinique eye-care lotion. Shoppers with Thai Life cards get a voucher worth Bt500 and a gift from the participating brands.
