Go ahead and spill something
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Waterproof and stain-repellent, Joe's denims shuck off rain and tipped-over drinks like the proverbial duck's back
NO ONE likes trudging around in jeans sodden by the rain and soiled by the mud, and now Los Angeles-based lifestyle brand Joe’s is offering the perfect rainy-season solution with its Spotless Collection.
The latest innovations in denim get a fashionable twist with the concept “Play dirty, stay spotless”, which uses high technology to make the fabric water-resistant and stain-repellent. You no longer have to worry about sloshes of coffee, wine, soda or any other coloured liquid ruining your perfect look.
The line includes Icon Ankle – destructed skinny jeans of white denim treated to repel spills, no matter what kind of surprise they arrive with – and Charlie Shorts, “destroyed” white-denim shorts with button flies and vintage high-rise fits to accentuate your midriff and legs.
Joe’s store is on the first floor of Groove at CentralWorld.
