While I agree with the content of Vint Chavala&rsquo;s letter, I think the success of people like this &ldquo;selling&rdquo; access to nirvana embodies one important point: Never underestimate the gullibility of your audience. 
Ewan

Selling Nirvana: a marketing trick that works 

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Jarupong is a reporter and translator specialising in technology and sustainability.

jarupong_kri@nationgroup.com

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Selling Nirvana: a marketing trick that works

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