Electronica goes hardcore
Attended by more than 12,000 people, electronic dance music Another World, held recently at Motorsport Land, was deemed a huge success.
Boasting a main stage 28-metres high designed to resemble three pendulum clocks and a state-of-the-art sound and lighting system, the event transported partygoers to a truly fabulous world.
The crowd, mostly young Thais and foreigners, was entertained from the moment they entered with the spraying of a tattoo sticker with the Another World logo and being photographed with men and women dressed in ancient costumes.
Top DJs from around the world gathered for the event, among them Coone, Noisecontrollers, Code Black, Zatox and Mightyfools, and kept the crowd on its feet with the electronic dance genre known as “hard style”, which mixes influences from hard techno and hardcore.
The food zone near the stage did a roaring trade, with hungry and thirsty revellers returning to refill both plates and glasses as the hours wore on.
In charge of the creative mega project was a familiar name: Index Creative Village, the leader in Asean's all-in-one creative marketing service provider. The firm worked in collaboration with fashionista Kamron “Air” Pramoj Na Ayutthaya, former editor-in-chief and founder of “Image” magazine and president of Image Makers, and music entertainment guru Whuthipan “Todd” Dantaweesilp, adviser to the music industry projects of the Thailand Convention and Exhibition Bureau (TCEB) and managing director of First One Organize.
