By The Nation
The Japanese see the sakura blossom as a symbol of beauty, a promise of fresh starts and inspirations. Now think of a new beginning in your daily skincare routine.
The launch featured a demonstration of the benefits of Pitera, the main ingredient in Facial Treatment Essence. The brand is running a campaign called “Face the Wild, Face the Camera: Extreme Expeditions”, in which the skin’s limits are challenged.
Brand ambassadors Sopidnapa Chumpani and Suquan Bulakul, beauty influencers Soraya Wongsatayanon (Janemakeup) and Dooangduan “Sarah” Collins (Sarahtheseapink), and “Sotus the Series” rising star Perawat Sangpotirat were on hand.
“As we are celebrating SK-II’s 36th anniversary and its approaching 16th year in Thailand, SK-II has continuously been creating and launching limited editions,” said Kannika Jarusuraisin of parent firm Procter & Gamble Trading (Thailand).
“Our latest, SK-II Sakura Limited Edition Facial Treatment Essence, welcomes the graceful blossoming season of sakura, the flower that signifies new beginnings and opportunities.
“The Essence enables all women to achieve the perfect crystal-clear skin, no matter how harsh the environment, as was proven in the ‘Face the Wild’ campaign. The campaign helped us discover yet another miracle of Pitera and encouraged all women to be confident in their own exciting journey, to push their limits and experience the life-changing power of their skin’s transformation.”
Suquan said her skin had been to the test in the varying weather conditions of Khao Yai.
“There was heat, UV rays and pollution, and I had to do a photo shoot in a flowing red dress right after arriving. Taking excellent care of my skin regularly can produce that crystal-clear quality despite the damage done by harsh environmental conditions.”
Soraya, winner of “Beauty Bound Asia” Season 1 and Sarah, the winner in Season 2, both enjoyed an exhilarating trip to a humid rainforest and windy beach on Okinawa, Japan’s southernmost island, as part of the campaign.
Facial Treatment Essence helped keep their skin ready to face the camera no matter how fluctuating the weather had been, they said.
Talented young actor Perawat invited everyone to take photos against virtual scenes of famous sakura-viewing spots in Japan.