Into the rabbit hole of Internet fun
“Clickbait” – the series that takes viewers down an internet rabbit hole of music-inspired video content – finally comes to the screen tonight on MTV Asia at 8.30 with a repeat on Tuesday (July 4) at 7pm.
Using the show as a platform to showcase Asia’s very own sounds of the internet, MTV Asia is collaborating with Musical.ly to showcase viral musicals on the app that focus on three categories – “Talent”, “Comedy” and “Animals”. Clickbait x Musical.ly montage videos for each category will be produced, showing off the most popular and viral music clips in Musical.ly created by Asian musers. The montages will then be used for both MTV Asia’s on-air and on social platforms starting July 5.
Narrated by American comedian Akaash Singh, each 30-minute episode is shot from the perspective of his mobile device. Singh will navigate fans between viral videos and hilarious clip montages as he jokes and swipes through the coolest, weirdest and funniest music-themed user generated content out there.
The 20 x 30 minute episodes are produced for MTV International by Meetinghouse Productions. Executive producers are Jason Cilo of Meetinghouse Productions and Bruce Gillmer, Jennifer Demme-Harris and Adriana Cornejo for MTV International.
Send your best viral videos to http://www.mtvasia.com/news/3yncmt/asia-send-us-your-favourite-viral-videos-you-might-be-featured for a chance to be featured on the MTV Asia website!
