By The Nation
“The Mall Group is presenting a special campaign to ring in the Year of the Dog 2018 by inviting artists Phannapast “Yoon” Taychamaythakool, Yozanun “Suntur” Wutigonsombutkul, and Thaweesak “Lolay” Srithongdee to create cool creative art installations. The three have designed dogs for The Mall Ngamwongwan, Tha Phra, Bang Kae, Bang Kapi, Korat and Bluport Hua Hin for this special occasion,” said Voralak Tulaphorn, chief marketing officer.
“There are also limited edition gifts for purchase and a special promotion offering three lucky people the chance to win a trip on the maiden voyage of the Symphony of the Seas on the 7-day Western Mediterranean route with air tickets worth over a million baht.”
Phannapast, who was selected by Gucci for the Gucci Fairy Tale Wonder Factory 2017 project, has created outdoor art installations on a 400sqm space in front of The Mall Bang Kae and The Mall Tha Phra that will be on show from November 25 to January 2.
“This collection is titled ‘A Trip to the Moon’, and it talks about my childhood memories of The Mall Bang Kae. ‘A Trip to the Moon’ is about a poodle’s trip to the moon, and on this journey, he encounters many fun experiences and good memories, making new friends along the way. This art installation features a caravan of animals, brightly coloured in a cabaret style. It’s inspired by my own childhood – I visited the amusement park at The Mall Bangkae and it was a great place. I was inspired by the changing colors of the sky, climbing up the beanstalk, and riding the merry-go-round.”
Yozanun, a famous illustrator known globally thanks to his exhibition “Picnic with Suntur” at Time Square, Hong Kong, said: “With this collection, I want to pass on happiness and smiles to The Mall customers through my Gift Factory. This factory produces happiness and I tell the story through adorable dog characters which bring joy and happiness to The Mall. They are great friends for every moment. These dogs are cute, friendly and upbeat, illustrated through signature lines that reflect my simple character.”
The Gift Factory also invites The Mall customers to spread the joy to their loved ones instantly via one-of-a-kind e-cards designed by themselves at the “Joy of Giving E-card” near the gigantic Christmas tree at Lifestyle A zone, G floor, The Mall Bang Kapi as well as at the Ngamwongwan and Korat branches.
Thaweesak, meanwhile, who is known for his portrayal of humans and has joined such international events such as Project “Tout a` Fait Thai” 2006 in Paris and “Show Me Thai “ at Museum of Contemporary Art, Tokyo, 2007, talked about his creation for Bluport Hua Hin, which will be on show from December 2.
“I live in Hua Hin and I have a deep connection with this place, so I created this art using my imagination of being on the beach. I was inspired by various elements of this seaside city - the beaches, the sky, the sun, the clouds, the wind, and the sound of the waves. My work is titled Wave Bok, with a dog character in blue, whose long ears flow in the wind. It is a cheerful dog who goes “bok bok” as he plays. He’s half-sitting, 2.2 m in height and 4.5 m in length. He’s ready to welcome everyone and bring a smile to Hua Hin visitors and locals.”