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Foodpanda goes pink in identity makeover

Dec 12. 2017
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By The Nation

Meal-delivery service Foodpanda has gone pink in its visual identity and made the cute little panda mascot a little rounder and more modern.

The switch to more simplified shapes and a fresh colour hasn’t altered the brand’s friendly, recognisable look, though. 

“We’re very excited to deploy our refreshed brand image and spread our new signature pink,” says global chief marketing officer Julian Dames. “This marks the beginning of a new era and enables us to further stand out in the streets of the cities we cover.”

The Foodpanda app and website are meanwhile taking on an improved, user-friendlier interface with several new features. Delivery times are now presented more dynamically, taking into account food-preparation time, rider availability and distance to the destination, right down to the last minute. 

The live-tracking feature lets customers monitor the progress of their order as it makes its way from restaurant to their doorstep.

“We took the refreshed design as an opportunity to improve our visibility and also provide even more safety to the riders,” says Dames. 

“Not only are uniforms eye-catching in pink, but the rider jackets are also lightweight and water-resistant. We’ve also added reflective material to different parts of the uniform that’s more noticeable to others on the road. This combination of style and safety will ensure being noticed on the street, and will also allow riders to enjoy wearing them while staying safe.”


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