Tuesday, September 17, 2019

SCG in the bag

Apr 30. 2019
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By The Nation

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SCG, the building-material innovation leader, has collaborated with three noted fashion brands namely Issue, Kloset & Etcetera, and Urface for the “Bag to the Future” project by launching limited-edition bags made from unused cement bags.

These bags will be available at select outlets of the three brands and online channels from tomorrow (May 1) onwards, priced at between Bt1,880 and Bt3,590 apiece.

Porawan Mahatanasuk, customer and brand management director at SCG Cement, says: “SCG has recognised the importance of conducting businesses in line with the Circular Economy concept and that has inspired the SCG Circular Way. This guideline focuses on maximising the efficiency of resources in use and minimising the use of new resources through ‘Re-process, Re-design, Added Value, Innovation, Collaboration and Reuse’. This approach creates value and sustainability for the environment, communities and businesses alike. SCG seriously seeks to create understanding and support for the need to change manufacturing and consumption behaviours in pursuit of sustainable business development, which is based on the maximum resource efficiency.”

“Our bag design seeks to highlight cement bags’ strengths. They are durable and lightweight. They can also carry a big load. Inspired by cement bags’ strengths, our design focuses on simplicity. It is appealing in sewing and cutting sophistication. On top of this, our design focuses on functionality. It is easy to carry around, and easy to open. Its carrying capacity is impressive too. In all, our limited-edition bag definitely responds to the needs of fashion lovers who appreciate the use of unused materials. Our bag is also environmentally friendly,” said Bhubawit Kritpholnara, founder and designer of Issue.

Each participating fashion brand produces just 100 pieces and the designers ensure that the bags still perfectly retain the distinctive signature of the three participating fashion brands. Proceeds after expenses will go to the Habitat for Humanity Foundation or the cause of improving Thais’ quality of life via habitat and community development, which will create better changes in the society.

 “This project is both fun and challenging,” added Jaroenvit Penphong, head of designer at Kloset & Etcetera. “The main theme surrounds the creation of bag that uses unused cement bags as key materials. Because cement bags look tough and quite masculine, we decided to use tiger logo as our bag’s highlight. But of course, we add embroidery details – which are our brand’s signature style – to our limited-edition bag so that the tiger logo and pattern have interesting dimension. The tigers as a result stand out even more. We have created our design as a tote bag because it is easy to use and suitable for carrying things in our daily life”.

“Cement bags’ high durability is the inspiration behind our design, which seeks to highlight this point though Urface’s signature of the use of art. Our focus is on tiger that appears as the logo on cement bag,” said Aruk Ornvilai, art director and artist of Urface. “On the design, we have surrounded the tiger with elements, like water and fire, to communicate about cement bags’ great durability. The bag is also reversible.”

The limited-edition bag by Issue is priced at Bt3,590 and is available at Siam Square Soi 3 branch (Line: @issuethailand), and those of Kloset & Etcetera is priced at Bt3,450 at its Siam Center branch (LINE: @kloset_etc). Urface’s bag costs Bt1,880 and is available at its shops at CentralWorld, Siam Discovery, Iconsiam, and the EmQuartier (Facebook.com/urfacestore).


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