Saturday, January 25, 2020

Jacobs all jazzed up

Jun 18. 2019
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By The Nation

American designer Marc Jacobs references Charlie Brown and Friends for his new "Item-y" line

FANS OF Marc Jacobs, among them Arak Amornsupasiri, Fonthip Watcharatrakul, Nattasha Bunprachom, Saowakon Pornpattanarak, Piyada Nanta, Ganda Saitum and Karuna Vatchanaphukka, flocked to the American brand’s flagship store at CentralWorld last week eager to get their hands on the designer’s newest line of ready-to-wear outfits, bags, shoes, jewellery and accessory items that, according to the label, celebrate the eclectic and individual approach to getting dressed. 

Porndet Chandawanich, co-chief executive of PAT Luxury Concept, official distributor of Marc Jacobs Thailand, hosted the grand opening and introduced the new collection, quoting Jacobs as saying he wanted to do “something that is unlike the collections we are already doing, in that it is more ‘item-y’. 

“These items are things that you could put together in your own way; it’s more about personal styling than about having a full runway look,” the designer said in his press statement.

Drawing from the music, art and pop culture eras that have always inspired him, Jacobs has created an ongoing and on-growing wardrobe of items for every season. Encompassing everything from cotton printed t-shirts to sequin cocktail dress and from casual slippers to patent leather pumps, The Marc Jacobs comes in a broad price range for wide accessibility while keeping the integrity of each item at the forefront. Collaborations will be an ongoing cornerstone of the line, with creative partnerships including Peanuts and New York Magazine and collaborations with classic craftsmen as seen with the Stutterheim raincoats and a Schott leather perfecto. Long-time friends of the brand will also be featured in a capsule of hats and headbands by milliner Stephen Jones and reimagined ready-to-wear and accessories from the personal closets of Jacobs and his team, with pieces entitled m.archive.

With a campaign shot by Hugo Scott and styled by Lotta Volkova, The Marc Jacobs line launched last month and is now available worldwide and online. 

“New York Magazine x The Marc Jacobs” riffs on the classic magazine logo first drawn by Milton Glaser in 1968 while the Marc Jacobs logo gets a redesign that’s featured across all product categories. 

“Peanuts x The Marc Jacobs”, meanwhile, stems from the designer’s love for the classic Charles M. Schulz comic strip and his happy memories of receiving a giant stuffed Snoopy from his babysitter when he was six. Incorporated on everything from vintage style sweatshirts to canvas totes and colourful jewellery, the Peanuts characters add whimsical flair to classic Marc Jacobs styles.

The boutique is also home to Boomarc, a curated selection of art, photography, and literary titles.


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