By The Nation
Short-video platform TikTok made an appearance at the recent Techsauce Global Summit where its representatives talked about TikTok’s mission in capturing and presenting the world’s creativity, knowledge and precious life moments. Surayot Aimlaor, marketing director TikTok Thailand, also illustrated how TikTok’s key features allow users to create, edit and share a unique a 15-second video on mobile and become part of the creative community worldwide.
In his keynote speech, Surayot unveiled TikTok’s visions along with its key success as the world’s leading social platform for users to express talent and creativity through cutting-edge technology right from their mobile device.
In the less than two years since its launch in late 2017, TikTok has rocketed to the top and is now the most downloaded application on both Play Store and App Store worldwide.
TikTok is a rising-star social platform for brands to communicate with their target audiences in a variety and number of executions. It has also enjoyed success in conducting talk-of-the-town partnership campaigns with such brands as Big Mountain Music Festival, S2O Songkran Festival, and SOS Children’s Village Thailand for its Send A Heart CSR campaign.
TikTok is now available in over 150 markets and in 75 languages with a robust localisation strategy to encourage users to create and interact with content relevant to local cultures and trends.