By Kupluthai Pungkanon
A whopping Bt45 million has been spent on the showcase, which unveiled exclusive timepieces flown in directly from the Swiss horology institute, SIHH.
The latest creation under Franck Muller’s Double Mystery collection – with a price tag of Bt25 million – was modelled by high-profile designer and celebrity Vatanika Patamasingh Na Ayudhaya. The dial of this dazzling piece is embellished with 21.28 carats of baguette diamonds interspersed with 0.98 carats of sapphires, rubies and savourites, all set on a classic crocodile leather strap. The complicated design lives up to its “mystery”, as there are neither numbers nor hands, but two discs that rotate with the gemstones serving as time markers.
Actor Warintorn “Grate” Panhakarn, meanwhile, showed off Corum’s Admiral AC-One 45 Double Tourbillon sports watch, which has a dodecagonal bazel surrounding the dial with nautical pennants on the flange. It comes with a price tag of Bt4.5 million.
Actor Chanatip “Champ” Phothongkam was spotted wearing Timex’s Q Timex limited edition, of which only 10 pieces are available in Thailand, while actress Kannarun “Prang” Wongkajornklai sported Titan’s Purple in rose gold with Swarovski crystals decorating the dial.
The band “SBFIVE” won the most cheers as they presented cool timepieces, such as Garmin’s MARQ Series designed for adventure lovers and Citizen’s Promaster 30th Anniversary Exclusive Collection, the world’s first multi-band radio-controlled watch powered by eco-drive technology, worn
Suradet “Bas” Piniwat modelled Casio’s MTG-B1000RB, one of only 4,000 pieces available in the world, and Luminox’s Navy Seals 3600 Series. Panuwat “Coper” Kerdthonglavee, wore Rado’s Caption Cook Limited Edition, which has only 50 pieces available in Thailand, and Hamilton’s Ventura, the official “Men in Black” watch.
Varodom “Kimmon” Khemmonta modelled Tissot’s Moto GP 2019 Limited Edition, which only has 50 pieces available in Thailand, and Seiko’s Prospex Spring Driver Diver 300m. LX Line. Darvid “Tae” Kreepolrerk presented Maurice Lacroix’s unique Aikon Venturer and SevenFriday’s SF-P3C/02 aka “Racer”.
The band wrapped up their modelling by bringing the cheers to fever pitch by performing their most popular number.
Apart from the fashion show, visitors were also given the opportunity to learn about each brand’s history and got to view special collections up-close-and-personal with popular celebrities like actor Mario Maurer and actresses Meen Pichaya and Taew Nathapohn showing off timepieces from Swatch, Gucci, Longines, Rado and Klasse 14.
Chanisa Kaewruen, senior deputy managing director for marketing and business relations of Siam Paragon Development, said this year’s watch expo features more than 30,000 timepieces covering every segment – from masterpiece to luxury and even smart watches. “Each brand has its special anniversary edition, which is sought after by collectors and investors,” she said.
Also on display were special timepieces created by Wise and Klasse 14 to mark the coronation of King Rama X.