By Kupluthai Pungkanon
Khemjira Tesprateep, the company’s marketing and public relations director, says the seasonal theme “focuses on structure and comfortable silhouette with a minimalist style.” The collection was launched at a fashion show featuring actors Pachara “Pete” Chirathivat and Thanapob “Tor” Leeluttanakajorn, and Poem’s designer, Chavanol Kaisiri, gave a special talk on design.
“The outdoors inspiration lets us escape from the hectic pace of city life. With scenic nature in mind, Uniqlo’s new designs aim to incorporate functional technology known as hybrid down into this collection,” she says. “We use cotton mixed with down made of feather for better movement but enabling the garments to stay in good shape. It is a kind of wardrobe essential suitable for all type of lifestyles. Natural fabrics can be worn for layering with lightness and breathable materials.”
The colours are pastel green, blue, red, mustard yellow and purple with the key item of the season. “The work and craft range revisits the iconic outerwear and casual basics comprising jeans and chinos, sweatshirts, corduroy bottoms, jumpers with hoods, and cashmere. The concept here is to understand and rediscover workwear in order to seamlessly transition from work to play in comfort and style,” Khemjira says.
“The art and design collection features a modern minimal style that can be dressed up or down with a focus on cashmere and EZY ankle pants. Its inspiration is found in architecture and furniture and industrial designs. Extra fine merino wool and premium lambswool have been upgraded and made more fashionable.
“The inspiration derives from the Nordic style. The loose-fit design trend is back and we’ll soon launch our Fall and Winter 2019 collaboration collection, a process that will feature iconic names like Hana Tajima, Ines de la Fressange and more.”