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‘Moo’ goes the easy look

Aug 15. 2019
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By Kupluthai Pungkanon
The Nation

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Renowned designer and founder of the fashion brand, Asava, Polpat “Moo” Asavaprapha is celebrating the label’s 11th anniversary with the launch of Moo, his first menswear and lifestyle brand, which not only takes his nickname but also features an illustration of his portrait as its logo.

The brand recently made its debut through a pop-up store on the 2nd floor of CentralWorld’s Eden Zone.

“Asava is all about glamour and ASV is all about fun. Moo is another side of me that is not the formal and elegant side people always see. It’s more casual with a distinctive and fun style that reflects my love for designing casual menswear for the urban man.

Polpat “Moo” Asavaprapha

The pieces are simple but have interesting details and vintage touches. This collection is influenced by American vintage style and workwear designs and focuses on functionality and practicality. The pieces are classic but filled with unique touches that represent my personal taste and style. They are cool and casual, as every gentlemen should be.

“Moo will also collaborate on projects with other leading Thai brands, starting with McJeans. Our aim is to make everyday items more fun with Moo designs, creating lifestyle items that are practical in real life,” he says, adding that while the world “moo”, means “pig” in Thai, doubling it – “moo moo” – means easy. “The brand is “the story of Moo Moo. I want dressing up to be easy for everyone,” the designer laughs.

Five cool looks are introduced. “Stripe of stripe” is a stylish mix and match of a light striped sweater or t-shirt worn with striped shorts. The “American Sweatshirt” becomes sporty thanks to a rounded collar and long sleeves and is matched with casual trousers. “Vintage Preppy” speaks for itself while “New York College Student” boasts hoodies matched with trousers in the same colour. The last look, “Urban Casual Workwear”, is the designer’s favourite and sees a refined suit or jacket matched with a plain t-shirt and jeans. 

Several actors and actresses, celebrities and artists turned out for the launch, among them Pachara Chirathivat, Taron Liptapanlop, Padueng Songsang (Jazz Chuanchuen), MR Suthipanee Yugala, Changnoi Kunchorn Na Ayudhya, Pornthep Whanpatae, Jarujit-Pimlert-Satee Baiyoke, Sarin Bangyeekan, Orawan Inkasit, Chulaluck Piyasombatkul, Noppadol Baholyodhin, Intira Thanavisuth, Joe Chung and Napamanee Krairiksh.

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