By THE NATION
Paisarn Aowsathaporn, the executive vice president, Food Business, Oishi Group Plc, said the company has for the past two decades endeavoured to meet customers’ needs, adaptating its business strategies to create new products and services.
“For this venture, Oishi is employing proactive strategies to strengthen and expand its portfolio of Japanese restaurants. One such core strategy is to spin-off brands to boost sales opportunities and reach a wider range of customers. Our focus is to build a new brand, penetrate new market segments and target new customers. With this approach in mind, we have created and launched the new high-end Japanese restaurant brand ‘Sakae’, which offers The Signature Taste of Shabu Shabu and Sukiyaki with unique flavours and best ingredients like wagyu beef, that is specially imported from Japan.
"This restaurant is targeting middle- and high-profile customers,” Paisarn said.
Sakae menu includes delicacies like Japanese wagyu (A4) beef, Japanese tokusen wagyu (F1) beef, and Sakae Signature beef (or premium chuck parts), which can be ordered a la carte or served in a set, with side dishes and soup – a mild clear soup for Shabu Shabu or a rich, dark soup for Sukiyaki. The first Sakae restaurant has officially opened its doors at The Parq Life complex on Rama IV Road, at the Khlong Toei intersection.
“The opening of Sakae has resulted in boosting the diversity of Oishi’s food and Japanese restaurant business ranging from quick service restaurant, to casual dining, and fine-dining, covering a variety of market segments from mass to premium mass and premium. Our aim is to meet customer satisfaction at all levels,” Paisarn said.