Saturday, June 19, 2021

perspective

Bangkok gems and jewellery fair goes online this year


Thailand’s largest gems and jewellery trade fair will be held virtually this year in line with restrictions to curb the spread of Covid-19.

The “BGJFF Virtual Trade Fair (66th Special Edition)” will run from June 22 and 24 via www.BGJF-VTF.com.

The Department of International Trade Promotion (DITP) said the response has been very positive, so far.

Nantapong Chiralerspong, deputy director-general of DITP, said: “This online event aims to create new opportunities in global trade for gems and jewellery entrepreneurs and help them ‘refill-reform-refine’ in these challenging times through marketing innovations in the new normal. This is part of the 14 roadmaps created by Commerce Minister Jurin Laksanawisit.”

Bangkok gems and jewellery fair goes online this year

Thailand’s gems and jewellery exports dropped 39.89 per cent in 2020 due to the pandemic, though the country is still the world’s top exporter of silver jewellery and third in the gemstone category after the United States and Hong Kong.

Nantapong said the situation is expected to improve this year.

“We have seen good signs for exports this year, thanks to a recovering economic situation and increased consumer confidence in targeted markets. Since the end of 2020, many economies have started recovering. As for Thailand, orders have been rising, especially from online customers in the US and the UK.

“In the first quarter of 2021, Thailand's gems and jewellery exports were valued at 53.76 billion baht, a 1.1 per cent increase and are expected to grow at least 5 per cent by the end of the year.”

He added that the online fair is available to everyone free of charge and expects results to turn out as planned.

“The BGJF platform is designed to make visitors feel as if they were in a real trade fair. It will feature digital showcases of more than 600 companies from across the world along with the online business matching services that can be booked in advance directly or through trade commissioners around the world. This event is expected to have at least 450 online business matchings and 500 million baht in revenue. To help support entrepreneurs whose businesses are affected by the pandemic, these special sessions are free of charge," said Nantapong.

Bangkok gems and jewellery fair goes online this year

Apart from the showcase and business matching, visitors are invited to learn more about gems and jewellery trends and participate in other activities, including online seminars held by the Gem and Jewellery Institute of Thailand (GIT) and the BGJF Flash Sale.

The BGJF Virtual Trade Fair (66th Special Edition) will run from June 22 to 24 via www.BGJF-VTF.com. Exhibitors and buyers can register from today onwards.

Published : June 11, 2021

By : THE NATION