New Chiang Mai mall expects cool-weather crowds
Renova Group expects its new Chiang Mai Season Fashion Mall to attract hordes of tourists visiting the North for the cold weather and the Royal Flora Ratchaphruek.
“The highlight of the project is a Korean-style market, where we hope to draw a lot of visitors,” managing director Patarin Sosothikul said yesterday.
The project was designed with a mix of cultures, including elements from Thailand’s Lanna heritage and South Korea’s pop lifestyle to become the region’s first trendy complex.
More than 250 food, fashion and lifestyle shops have opened in time to receive both local and foreign visitors, particularly those enjoying the cold season and Royal Flora Ratchaphruek, which is running until February.
Bangkok residents are a major target group, as they are expected to travel to the North over the next few months to experience the refreshing climate.
Most hotels in Chiang Mai are fully booked this week because of the opening of Royal Flora Ratchaphruek.
The Thai Hotel Association’s Chiang Mai chapter reported that hotels and related operations would continue to gain more business thanks to the low temperatures.
Renova also manages Season Fashion Malls in Bangkok at Seacon Square and in Bang Khae and Chinatown.
