Thaksin's son-in-law sets new goals for SC Asset as deputy CE0
SC Asset has set a goal of becoming one of the top three property firms in terms of customer perception among prospective home-buyers, said newly appointed deputy chief executive officer Nuttaphong Kunakornwong, son-in-law of fugitive former prime ministe
Nuttaphong, who has been in the post since March 12, said the company targeted presales of at least Bt10 billion a year and average growth of 10 per cent a year. But his goal as deputy CEO is to set up a team, build a brand and develop homes that customers associate with quality.
“When people want to buy a home, they should think of SC Asset products,” he said.
Nuttaphong said he would focus on building the brands of both the corporation itself and its products to match demand, with a focus on the middle-to-upper-income market.
“We may expand the range of our target customers, but it will take time. That could take place over the next five years,” he said.
While acknowledging that he works at SC Asset because of his relationship with the Shinawatra family, Nuttaphong said that he believed his experience at Areeya Property and Nexus Property Consultants helped him with his work.
Nuttaphong has a bachelor’s degree in architecture from Chulalongkorn University and a Master of Business Administration from DePaul University in the US city of Chicago. He has experience as an architect at Nipat Associated Co.
He was marketing executive and project coordinator at Areeya Property, executive manager at Nexus Property Consultants, and founder and executive director at real-estate consultancy Pitchman, as well as working at his family property firm Koon Development.
He married a daughter of Thaksin last November 11.