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“Creative City Branding” Revamps 9 Thai Provinces into 2026
TUESDAY, FEBRUARY 10, 2026
The CEA’s new initiative aims to develop creative city brands across nine Thai provinces, fostering economic growth, tourism, and local pride by highlighting each city’s unique identity and cultural heritage.
Meet the Thai characters and mascots winning hearts online
SUNDAY, AUGUST 10, 2025
Creating characters and mascots is not a new marketing strategy for brands, but it remains a powerful way to connect with consumers and build relationships.
CREATIVE TALK CONFERENCE 2025: Adapting to change in world of work
SATURDAY, MAY 31, 2025
People have been compelled to adapt their business operations and enhance their skills as the world of work undergoes significant transformation.
LIXIL’s strong employer brand a key to attract talent, business growth
TUESDAY, APRIL 23, 2024
In today’s increasingly competitive job market, attracting top talent has become a significant worldwide challenge for businesses. The Nation recently interviewed Audrey Yeo, Leader Thailand & Indochina, and Leader Asia Pacific, LIXIL. We sought her views on why employer branding matters for business and what to do about it.
Ogilvy Thailand adds two new divisions focusing on consumer experience and health business
FRIDAY, MAY 19, 2023
Ogilvy Thailand has set up two new service divisions to strengthen customer branding and marketing in the digital economy as part of its internal reshuffle.
FIFA launch 2026 World Cup branding at glitzy LA ceremony
THURSDAY, MAY 18, 2023
FIFA President Gianni Infantino promised that the 2026 World Cup will be 'beyond the imagination' during a ceremony to launch the branding for the tournament on Wednesday (May 17) in Los Angeles.
Brand Andaman promotion ready
FRIDAY, JUNE 15, 2018
A meeting held at the Phuket City Hall, hosted by Phuket’s Governor Norraphat Plodthong, announced that the southern provinces are planning to boost tourism with "Andaman" branding.
New tech opens frontiers in branding 
SUNDAY, MAY 20, 2018
DRAWING ON NEW advancements in technology, successful brands will create new ways to serve their customers and organise their companies, according to John Zealley, senior managing director and global lead of consumer goods and service for Accenture Group.
SCB lands ‘most credible bank for SMEs’ award for third straight year
FRIDAY, MARCH 16, 2018
Siam Commercial Bank has been named the most credible bank for SMEs (small and medium-sized enterprises) in the annual “Thailand’s Most Admired Brand” awards for the third straight year.
National brand key to integration
THURSDAY, APRIL 21, 2016
HANOI - Developing a national brand is a critical part of the country's international integration efforts, Deputy Minister of Industry and Trade Do Thang Hai said.
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