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Levi’s® launches “Behind Every Original” pop-up at Paragon in world-first immersive debut

Levi’s® launches “Behind Every Original” pop-up at Paragon in world-first immersive debut

March 28, 2026

Levi’s® has chosen Parc Paragon at Siam Paragon for the first global launch of its “Behind Every Original” immersive pop-up, featuring ROSÉ-inspired activities and rare women’s denim archive pieces curated with brand historian Tracey Panek, running until March 30, 2026.

Levi Strauss focuses on sustainability to expand in Thai market

October 21, 2023

Levi Strauss & Co, a well-known American denim jeans brand, has pledged to prioritise sustainability while continuing to improve its backend technologies as a key strategy to expand its market in Thailand, Sameer Koul, the company’s Southeast Asia and country manager, said in an exclusive interview with The Nation.

That sexy trucker look

That sexy trucker look

THURSDAY, DECEMBER 08, 2016
Levi's go back to the future with denim jackets guaranteed to please
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