Levi’s® has chosen Parc Paragon at Siam Paragon for the first global launch of its “Behind Every Original” immersive pop-up, featuring ROSÉ-inspired activities and rare women’s denim archive pieces curated with brand historian Tracey Panek, running until March 30, 2026.

Levi Strauss & Co, a well-known American denim jeans brand, has pledged to prioritise sustainability while continuing to improve its backend technologies as a key strategy to expand its market in Thailand, Sameer Koul, the company’s Southeast Asia and country manager, said in an exclusive interview with The Nation.