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Thai Minister Unveils Strategy to Boost Thai Business Presence in South Korea Through Cultural Integration

November 15, 2025

Chawadol Nipathannont outlines embassy's grassroots approach to building brand recognition as ASEAN Trade Fair opens in Seoul

Songkran voted as Thailand’s best soft power

December 30, 2024

A recent survey finds most Thais believe Songkran is the best representation of true Thai-ness, while Lisa and Moo Deng emerge as top Thai personalities

Sarapad Thai Your Gateway to Modern Thainess

MONDAY, DECEMBER 02, 2024

Today, we’re going shopping at One Bangkok, 3rd floor, Parade Zone—a destination where Thailand’s cultural essence meets bold, modern creativity.

SPLASH Thainess to the World

FRIDAY, JUNE 14, 2024

The World’s Greatest Phenomenon of Soft Power

What Bangkok tells us about Thainess

SUNDAY, APRIL 28, 2019

The capital, just turned 237, surely has its flaws, but it unifies the country in ways too often overlooked

Prem praises Prayut’s ‘Thainess’

WEDNESDAY, APRIL 11, 2018

Privy Council President Prem Tinsulanonda has voiced his support for Prime Minister Prayut Chan-o-cha to run the country and praised him for preserving “Thainess”.

Country’s not a soap opera

SATURDAY, MARCH 17, 2018

If PM really wants to promote Thainess, he must listen to the voices of the people

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