Taking a hard look at soft power in Thailand Taking a hard look at soft power in Thailand
WEDNESDAY, MARCH 15, 2023
Minister of Tourism and Sports Phiphat Ratchakitprakarn turned to Thai iced tea to give a simple example of how the country can use a cultural product to enhance its reputation globally, noting that the beverage was recently named the seventh best non-alcoholic drink in the world by TasteAtlas.