Developing the Colorado
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The new Chevrolet Colorado was designed by GM's Advanced Design Centre in Sao Paulo, Brazil, and takes many cues from three Colorado concept vehicles that have starred at auto shows in Thailand, Argentina, Australia and Germany throughout the year.
Design highlights include a dramatic power dome in the hood which, combined with a raised cowl, gives the Colorado a strong, purposeful appearance. Higher-mounted dual-projector headlamps are positioned beneath the power dome, emphasising the vehicle’s visual strength.
Also prominent is the Chevy-styled dual-port grille that carries a three-dimensional grille mesh. Chrome appointments in the grille surround, door handles, tailgate handle, mirror caps, headlamps and fog lamps on high-level models provide a premium appearance.
The development of the new Colorado was led by a highly skilled team of GM engineers in Brazil who used their expertise to tailor a vehicle to suit many global markets, including those in Southeast Asia.
Team members lived in Thailand during the Colorado’s development, immersing themselves in the highly competitive truck market and observing how Thais use their vehicles and the driving conditions they experience. This led to the development of three of the Colorado models: the entry-level LS, mid-range LT and range-topping LTZ.
According to GM’s global vehicle line executive for midsize trucks, Brad Merkel, the Colorado offers the strength, design and performance needed to compete with the world’s best brands.
“Our objective from the beginning was ‘haul anything, go anywhere’ – and that’s exactly what the new Colorado delivers,” Merkel said. “We have engineered it to meet the needs and desires of commercial and personal buyers alike. It can be a workhorse, a family hauler, a lifestyle vehicle, or a truck that plays to the higher-end premium buyer.”
