STEEP RISE IN MOBILE VIEWING OF WEBSITES
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Mobile views of consumer electronics sites is seeing strong growth and more than half of Thai audience in this category view websites on mobile devices.
Effective Measure, a digital media-planning solutions provider in emerging markets, recently reported that 53 per cent of the Internet population on consumer electronics websites in Thailand use their mobile devices to view Web pages from this category – 8 per cent more than the average Thai Internet user accessing all categories of websites.
Effective Measure Southeast Asia regional director Russell Conrad said that with more than 70 per cent of the Thai audience regarded as early adopters of new products, consumer electronics sites will enjoy strong growth when smart phones, such as the iPhone 4S, are released.
“Over 75,000 Web pages from consumer electronics sites were viewed on mobile devices in September, accounting for 5.5 per cent of the total number of Web pages viewed on all websites. We expect to see a steady increase in page views from mobiles across more categories looking ahead as low price point mobile devices are introduced and more mobile-friendly content becomes available,” said Conrad.
