NK Auto Import under Bt200mn rebranding
NK Auto Import Co Ltd, an importer and distributor of brand-new and second-hand Mercedes Benz, will invest Bt200 million to upgrade its facilities into Thailand's largest one-stop, innovative Mercedes Benz showroom and service centre.
Under its Revolution to the New Era business strategy, NK Auto Import projects 2012 sales of new and pre-owned Mercedes Benz vehicles to top 700 units, an increase of 8 percent over 2011.
Pitinun Kisadatanont, managing director of NK Auto Import, said that the rebranding exercise has four elements - the new interactive showroom, the new hitech service centre, novel website, and aggressive event marketing and promotion plans for this year.
"NK Auto Import is promising to redefine our customers’ purchase and aftersales experiences and underline our status as an innovation leader,” he added.
The construction works of the new showroom on Kanchanapisek Road, covering over 5,000 square metres, will start in May for completion by November.
The new Service Center with some 2,000 square metres is already under construction and 40 per cent complete.
In 2011, despite floods, NK Auto Import recorded sales of 654 vehicles, up 5 per cent from 2010. Sixty per cent of them were imported units. The most popular models were the C Class and the E Class models.
NK Auto Import targets to sell over 700 units this year, a 10 per cent increase on year.
