Intel Initiates 'Amazing PC' Campaign

Intel Microelectronics (Thailand) announced the launch of ‘Amazing PC’, the campaign to drive IT technology and computer use throughout the country. Campaign activities nationwide include use of the ‘Intel® Easy Steps’ program integrated with entertainment for maximum audience engagement. 

 

Thailand has more than 19 million households nationwide, with that there is a large 15 million households that still do not possess a computer for various reasons – one of the major reasons being not knowing its benefit or how it works. Fully aware of the importance of computer literacy to the country’s continued economic and social progress Intel has long been committed to its development, a commitment seen in  activities such as ‘Sing with Your PC, ‘My Family PC,’ ‘Community e-Center’ and ‘Intel® Core™ Processors for Everyone’ programs. 

 

“Intel has always been committed to helping uplift the lives of Thai people with advancement and equal opportunity in technology.   Working closely with and supporting the government’s initiatives in promoting access to computers and reducing digital divide in the country, Intel led industry partners including PC manufacturers, network providers and other key players to create a full ecosystem to go on the road,” said Accharas Ouysinprasert, Country Manager, Intel Microelectronics (Thailand). “Through our key campaigns we have created excitement in the use of PCs and we aim to continue our efforts.  This year, the ‘Amazing PC’ campaign continues to drive our nationwide effort especially including remote upcountry areas. We hope to help increase computer access and reach more than 400,000 households.”

 

‘Amazing PC’ Campaign

Initiated by Intel along with 7 OEM partners consisting of Acer, Asus, Dell, HP, Lenovo, Samsung and Toshiba, and software provided by Microsoft™, ‘Amazing PC’ campaign is designed to bring computer access and learning directly to the communities along with activities, that will draw in local peoples to take part in the activities. From 19 April until the end of December, seven caravan buses of Intel and its partners will travel to almost 400 destinations in all regions with a series of both educational and entertaining activities. Communities can also enjoy various recreational activities including visiting the museum of the 40th anniversary of the microprocessor, karaoke and singing, games and a special PC promotion. Each bus will be equipped with Intel Easy Steps, a simple computer training course for everyday use, specially designed for people with little or no computer knowledge.  Intel will also be working with its reseller networks and broadband providers including TOT, 3BB broadband, and AIS to provide technical and equipment support to increase access to the Easy Steps program, boost community engagement and reseller participation. 

 

Participants who are interested in owning a computer can consult Intel’s more than 130 local partner retailers to find a most suitable PC models for their household usage.

 

Access to IT Education

A part of the caravan will include ‘Intel® Easy Steps’ computer educational program for people who have never or barely tried to use a computer. Under the support from the Ministry of Information and Communication Technology (ICT), the Office of the National Broadcasting and Telecommunications Commission (NBTC), and Institute of ICT for Industries, Federation of Thai Industry (ICTI/FTI), Amazing PC caravan will be able to reach out to target audience and give adult learners the opportunity to improve their social and economic self-sufficiency through digital literacy. The program will be opened to interested persons - including those from SMEs - who will be trained on basic computer skills in order to develop efficiency and enhance their quality of life.

 

Thailand’s First 24-Hour Happy Melody 

       

The campaign also offers an exciting and entertaining activity for using technology. ‘The first 24-Hour Happy Melody’ activity is based on the concept of creating connected musical happiness for 24 hours, and offers the chance for participants to sing their own melody, have it recorded, and have their vocal contribution added to one special song that will ultimately last for 24 hours. Interested people can join this ‘24 hour of happiness’ by visiting the caravan locations across the country.