Mazda exhibits customised models

Mazda Sales (Thailand) managing director Choichi Yuki said the firm’s participation in the Auto Salon reinforces and clarifies the difference among the brands and stresses Mazda’s sports DNA that is transferred from concepts and prototypes to every Mazda model.

“The sports character deeply embedded in every Mazda vehicle from past to present as well as the production of limited-edition models have been well-received by customers and helps create loyalty to the Mazda brand,” he said.

Meanwhile, company marketing director Sureetip Chomthongdee La-ongthong  said that apart from its customised car collection, Mazda will also be displaying and taking orders for production models.

“Besides setting up a booth at the show, we will also stage marketing activities that stress upon our sports DNA heritage. We will invite all Mazda fans to take part in an unprecedented car-customisation activity consisting of the MX-5 Roadster, Mazda3 and Mazda2 in a ‘Mazda Show-Off Contest’,” she said.

Customers who are interested can fill up an application at www.mazdashowoff.com and become eligible to win a large number of prizes. Another highlight is the opportunity to sit alongside world-class drift champions from the D1 Grand Prix 2012, which will be held in Thailand for the first time. Sixty competitors will battle it out in the finals on June 29.

The customised models that Mazda will exhibit include the Mazda2 Elegance that has been customised under a “Mazda2 Metro Elegance” VIP theme. The customisation of the Mazda2 5-door hatchback, meanwhile, has been inspired by the sports DNA of the RX-8 and MX-5, in combination with the design cues of the Mazda Shinari concept. This “Mazda2 Metrosports” theme is in fact a fusion of the sportiness of a race car and the colourfulness of modern car fashion.

The Mazda3 also gets significant modification with a large number of customised kits. It carries a “Modern Luxury” theme that stresses on modernism and luxury, seamlessly combining into the “Thrilling-4” nameplate for the sedan and “Thrilling-5” nameplate for the hatchback. Race-car styling is featured, with the fierce design of the aero parts being able to turn all heads.

In addition, Mazda will please pickup fans with the all-new BT-50 PRO Hi-Racer, a raised 2WD model that is dressed up with a large number of special custom parts for the first time. The customisation theme of the BT-50 revolves around sportiness of the Mazda brand, featuring raised suspension, 22-inch alloy wheels and an anti-roll bar inside the cabin.