The event, which commenced on Thursday, also offers BMW customers attractive deals and promotions on eleven car and eight motorcycle models.
The cars include the X5 xDrive30d M Sport, X1 sDrive18i xLine, X3 xDrive20d Highline, the 528i M Sport, the i8 as well as the X4 xDrive20d M Sport and the 420i Gran Coupé M Sport, both of which are making their debut in Thailand. The BMW Motorrad model highlights will include the F 800 GS and F 800 R motorcycles.
The X4 xDrive20d M Sport comes with M Sport aerodynamic body styling, a high-gloss Shadow Line trim exterior and exclusive 19-inch M Sport light-alloy wheels. The other highlights include the xDrive all-wheel-drive system M leather steering wheel, sport seats and interior aluminium-brushed trim. It is powered by a newly developed 2.0-litre diesel engine with an all-aluminium construction, developing 190 horsepower at 4,000rpm and 400Nm, allowing it to accelerate from 0-100km/h in 8 seconds flat. It comes with an 8-speed automatic transmission and boasts an average fuel consumption of 20 km/l, while the vehicle’s CO2 emission is claimed to be 131 g/km.
Meanwhile, the 420i Gran Coupé M Sport provides “four-door practicality”, greater luggage capacity, and the sporty and elegant character of the 4 Series Coupé. Sporty features are allied to the M Adaptive suspension, there’s 4+1 seating and more headroom, an automatic tailgate, larger luggage compartment and folding seats (40:20:40) come as standard.
BMW says that despite the increased usability, there has been no compromise on driving dynamics, with “Driving Experience Control” allowing a selection of tailored driving modes and enhanced ride comfort.
Meanwhile, BMW Group saw its most successful August ever with 145,902 vehicles delivered to customers around the world – a 4.5 per cent increase compared to the 139,650 vehicles sold in August 2013.
Sales for the first eight months of the year were also higher than in any previous year, with 1,330,077 BMW, Mini and Rolls-Royce vehicles sold, an increase of 6.7 per cent over the same period in 2013, when 1,246,502 were delivered.
“Our worldwide sales continue to grow, with August maintaining an upward trend,” said Ian Robertson, member of the Board of Management of BMW AG, Sales and Marketing BMW, in Munich yesterday.
“While external factors continue to influence some markets, all three major sales regions are delivering more vehicles this year than ever before and we remain confident that we will hit our target of breaking the 2-million mark in 2014.”
In August, worldwide sales of BMW-brand vehicles increased by 6.2 per cent, with 126,152 vehicles delivered to customers, compared to 118,744 in August 2013. Year-to-date sales climbed 9.5 per cent, totalling 1,151,904 vehicles for the first eight months of the year, in comparison to the 1,051,567 vehicles sold last year.