Creative Residency programme enables online passion

TUESDAY, NOVEMBER 15, 2016
Creative Residency programme enables online passion

When she first started her self-titled YouTube channel, Sara Dietschy had only 4,000 subscribers. But after  joining the Adobe Creative Residency programme last year, she now has more than 100,000.

“I call it a dream job. The programme allows me to focus on my creative project,” the New York-based filmmaker and online personality said. 
Launched last year, Adobe Creative Residency invites talented individuals to spend a year focusing on a personal creative project, while sharing their experiences and processes with the creative community.
Dietschy said the programme allowed her to think, travel around the world, meet artists and entrepreneurs, make connections with people who became life-long friends, and – finally – give a speech at the “Adobe Max 2016” conference early this month.
She said her passion for the creative community inspired her to create travel blogs, tutorials, and video series including “Creative Spaces TV” and “That Creative Life”, both of which aim to explain the “where” and “how” behind creative life.
Calling herself a YouTuber and professional Interneter, Dietschy is currently working on taking her video series to the next level by amplifying her work across social media, refining her online persona, and pursuing new media for sharing her work.
Bryan Lamkin, executive vice president and general manager for digital media at Adobe Systems, said the idea behind Adobe Creative Residency was that Adobe’s role in the community went beyond technology and innovation.
“Community is the true core of Creative Cloud. We [are] just passionate about supporting and fostering the community itself,” Lamkin said during his keynote speech at the launch of the three-day Adobe MAX conference in San Diego, California.
“Whether it’s partnering to drive the direction and development of our apps, or sharing and discovering new work, our creative community helps make a better experience for everyone,” he said.
Lamkin said the Creative Residency programme gave selected individuals the opportunity to learn and grow by focusing full time on a passion-driven project without having to worry about competing priorities.
“All that we ask in return is that the residents share their experiences – both good and bad – with the community so that everybody benefits. We can learn together,” he said.