Online the key influencer as most Thais choose a mobile-phone brand before reaching the store 

Google shared new research into how consumers find and buy mobile-phone plans in today’s fractured media landscape. 
The New “Path to Purchase” research from Google and TNS outlines the complex journeys that consumers make before making their final purchase. 
Key findings of the research show Thai consumers are better informed than ever before. 
With a whole host of ways of finding out about products and services, consumers come to the store with definite views on products. 
In fact, nearly nine out of 10 of Thai phone shoppers said they had chosen the brand before they got to a store.

Thai consumers are open to ideas while researching, with 64 per cent of Thai phone shoppers saying they uncovered new brands during their research, which is good news for marketers looking to influence consumers.
Online is an important influencer. Over nine out of 10 Thai phone shoppers said they did most research online and that it was the most influential source for them. 
Search is a major source for research. Thais prefer official websites and search engines as their top two sources of online information. Meanwhile, search acts as a “gateway” to other touchpoints.
Video also plays a role in brand choice. During the further research, consumers used online video to research to reinforce their decisions.
The survey comprised 500 interviews with purchasers of specific products and services – men and women aged 18-60 who signed up for a mobile plan in the past six months.
Mobile phones are incredibly popular in Thailand, with 14.8 million units sold last year.