TAT aims to woo more tourists with Thailand-China siblings campaign


The Tourism Authority of Thailand (TAT) is ready to launch a campaign under the theme "Thailand and China are siblings" in a bid to attract Chinese tourists to the country, the agency said on Tuesday.

The campaign comes after the Chinese government announced in December last year that it would lift travel restrictions from January 8.

TAT Governor Yuthasak Supasorn said the agency would focus on promoting Thai tourism products and services via Chinese online platforms, such as Ctrip, Fliggy and Lvmama.

He added that TAT plans to invite Chinese singer and actor, Ma Tianyu, to promote Thai tourism products and services via live streaming on January 10.

"Meanwhile, Ctrip CEO Jane Jie Sun will promote Thai tourism products and services via live streaming on January 11," he said.

Yuthasak said TAT also plans to allow Thai entrepreneurs to promote their tourism products and services in China after the Chinese New Year festival. Chinese New Year falls on January 22 this year.

He said TAT will negotiate with airlines to increase flights between Thailand and cities in China. TAT will also design land travel packages between the two countries, such as via Laos-China high-speed railway and caravan, he added.

Yuthasak Supasorn

Earlier, China's news agency Xinhua reported that Chinese tourists travelled 52.7 million times domestically from December 31 to January 2, generating more than US$3.8 billion earnings (130.68 billion baht) for the country.

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