Thailand eyes food trucks as new tourist attraction
The Department of Business Development (DBD) is eyeing a new tourism trend in Thailand – food trucks.
Thosapone Dansuputra, DBD director-general, said food trucks can be seen as “destinations” that stimulate the economy and boost awareness of Thai cuisine.
“Food trucks may encourage tourists to visit Thailand just to taste food or beverages that cannot be found anywhere else,” he said.
He added that the food truck culture will also boost interactions between Thais and foreigners, as well as create cooperation opportunities.
Many Thais and foreigners showed interest in DBD’s activity promoting food trucks and small and medium enterprises (SMEs) at Bangkok's IconSiam shopping complex from February 22-26, he said.
The five-day event generated 3 million baht in revenue. DBD also cooperated with financial institutions like Krungthai Bank, Bank of Adyudhya, Government Savings Bank, TMB Thanachart Bank and United Overseas Bank, to provide advice on requesting loans, he said.
"This move was aimed at making it easier for SMEs to gain loans,” he said, adding that some had already applied for loans at a special interest rate to expand their businesses.
Nawarat Mingchareonsuk, the operator of Food Truck Team Chang, said DBD's event helped expand the market for food truck operators and also helped them witness consumer behaviour. This way, she said, they can improve their products to meet demands.
“Many Thais and foreigners enjoy buying food and beverages from food trucks and street vendors,” she said.
She also expressed confidence that the food truck business will flourish especially since it is being highlighted in tour programmes.