PM unveils vision for Chiang Mai as flower export hub, pledges support

SATURDAY, JANUARY 20, 2024

Prime Minister Srettha Thavisin declared his government’s commitment to fostering innovation in the agricultural sector while attended the presentation of the latest farming technology in Chiang Mai on Saturday.

He also vowed to transform the northern province into a flourishing hub for flower exports.

The premier and a delegation of business operators visited the Ban Rai Fruit and Flower Propagation Development Service Centre in Chiang Mai’s Hang Dong district to watch the use of cutting-edge farming technology and discuss business opportunities in modern agriculture.

PM unveils vision for Chiang Mai as flower export hub, pledges support

The centre’s representative highlighted the North of Thailand’s untapped potential in cultivating decorative plants and flowers, thanks to favourable climate and skilled farmers. However, the representative emphasised the need for financial backing from the government and a concerted effort to promote flower exports.

Acknowledging the centre’s achievement in developing efficient farming techniques and training local farmers, the premier said “what the farmers need is not just money, but also attention from leading businesses”.

PM unveils vision for Chiang Mai as flower export hub, pledges support

Srettha, who also doubles as finance minister, said that though the centre’s presentation of agricultural technology was highly detailed, it lacked colour and flair. Instead, he said, the researchers should work with designers to create a presentation that can capture the interest of potential investors.

“The government is ready to provide financial support to agricultural projects, but it will come with clear KPIs [key performance indicators],” he said, adding that he will task officials at the PM’s office to initiate discussions on joint investment projects with farmers and interested businesses.

PM unveils vision for Chiang Mai as flower export hub, pledges support

Established in 1989 by King Rama IX, the Ban Rai Fruit and Flower Propagation Development Service Centre has expanded its research and development across several fields of agriculture.

Some notable achievements include the development of new breeds of popular flowers like gladiolus, etlingera and zinnia, as well as growing cold weather fruits and vegetables like strawberry and Japanese horseradish or wasabi. The centre has also contributed to the development of cold plasma technology, and promoting coffee farming and handicraft careers among tribal people.