Inside the rise of T-Beauty
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The Thai cosmetics market is no longer playing catch-up. Now valued at 400 billion baht, or almost 12 billion dollars, T-Beauty is rapidly becoming a global Industry giant.
Driven by a conscious shift in Gen Z consumer loyalty and high-performance products that deliver elite results without competing on price, local brands are scaling from million-baht startups to hundred-million-baht empires.
The global landscape of beauty retail is officially shifting toward Thailand.
